Typography is more than aesthetics—it’s a vital part of your brand identity. The fonts you choose influence how people perceive your business, from trust and professionalism to creativity and warmth. In this article, we explore why typography matters, how font choices shape your brand personality, and practical steps to select typefaces that build recognition, consistency, and stronger connections with your audience.

Great Amazon product photography can make or break your sales. Learn practical tips for e-commerce, nonprofits, and food businesses to create photos that build trust, boost conversions, and make your products irresistible online.