CERCO Marketing Agency | Brand Guideline Design Project

CERCO Marketing engaged me to create a comprehensive brand guideline system that clarified their modern, bold, and strategically minimal identity. They needed a cohesive, easy-to-use document that internal teams and partners could rely on to maintain consistency across all marketing, design, and communication materials.

After reviewing CERCO’s existing brand assets and positioning, I developed a modular guideline framework that outlined clear logo usage rules, colour palettes, typography hierarchy, layout grids, and image styling. I designed a multi-page, publication-style PDF that balanced technical specifications with high-level creative direction—showing not just brand rules, but the logic behind them.

The result is a scalable, agency-ready brand system that improves internal communication and ensures consistent execution across platforms. This project highlights my expertise in brand identity design, visual systems, and professional publication layout.

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