Commercial Photography & Strategic Brand Design for
Calgary Businesses

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As a professional Brand Photographer and Graphic Designer,
I help small businesses and non-profits build visual authority through creative product photography and high-impact design systems.

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The Mission

Core Values:

Creativity with Purpose – Every design choice and photograph serves a bigger story.

  1. Collaboration First – I listen, adapt, and co-create with my clients.

  2. Accessibility & Inclusion – High-quality design and photography shouldn’t be out of reach.

  3. Authenticity – I highlight what makes each brand, mission, or story unique.

  4. Impact Over Aesthetics – My work isn’t just beautiful — it’s effective.

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TURNING IDEAS INTO STORIES YOU CAN SEE!

At Shifting Focus, the mission is to craft visuals that inspire trust, spark connection, and drive impact by partnering with small businesses, nonprofits, and independent creators to design and capture stories that bring their vision to life.

Capturing Moments
& Building Brands

Graphic Layout & Design

    • Specializing in annual report design and financial report design.

    • From yearly reports to complex financial reports, I turn raw data into a professional annual report example of your success.

Strategic design for brand guidelines & advertising photos.

  • I build more than just a logo; I create a comprehensive branding guidebook that ensures your business stays consistent as it grows.

    My process focuses on strategic design and the development of clear brand guidelines to help your team maintain visual authority. From custom logos to professional advertising photos,

    I provide the "manual" for your brand’s long-term success.

Product Photography & E-commerce

  • Professional commerce photography and product photos that showcase your items authentically. Whether it's a one-day product shoot or a long-term product photography creative project, I build visuals that drive sales.

Get Your Brand Seen! — Book a Calgary Design Consultation Today

Commercial & Business Photography

  • Calgary-based showcase spaces beautifully and accurately, highlighting design, atmosphere, and functionality for marketing, portfolios, or listings.

Patrick Dunn, Owner |Shifting Focus Design & Photography

25 years of business experience means a creative process with zero surprises.

See how I manage projects from discovery to delivery.

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Learn more about my Process

What people are saying about Shifting Focus Design & Photography

  • Image of Kate Slabbert

    Kate Slabbert | AirBnB Owner, Malagash NS.

    "Working with Patrick was a game-changer! He immediately understood my vision and delivered fast, stunning designs that were exactly what I wanted."

  • Image of Lindsay Stowe

    Lindsay Stowe - Owner The Belmont A Barbershop Collective

    "Patrick's photos perfectly captured the unique and inviting atmosphere of The Belmont, and his easy delivery service made it simple to use them right away."

  • Avatar of Jacqui Sanderson

    Jacqui Sanderson | Exective Director | Bridgeland BIA

    "Patrick's exceptional eye for detail and stunning photography perfectly captured the essence of our community. His professionalism and dedication made him a true pleasure to work with."

  • Theresa R

    Theresa R | Senior Corporate Paralegal | Calgary-based Software Company

    "Our new team logo is equal parts fun and professional — exactly what we hoped for. Patrick captured our spirit perfectly and turned it into a design that makes us smile every time we see it."

  • Man with dark hair and mustache smiling, standing in front of a gray wall with illuminated words 'UNITY BARBERSHOP'

    Chris Sanchez | Owner | Unity Barbershop

    “Working with Patrick from Shifting Focus was an awesome experience.
    He did an incredible job of capturing the details of my products, and I was so happy with how the final photos turned out. If you're looking for professional product photography, I'd definitely recommend him!”

  • Man wearing safety glasses and an orange helmet taking a selfie from a mountain summit with a valley and river below.

    Steve Fedyna | President | Treasurer TABVAR (The Association of Bow Valley Area Rock Climbers)

    We worked with Patrick from Shifting Focus on our 2025 Annual Report. He was very easy and professional to work with.

    The process was seamless, and the final design perfectly captured our organization's mission.

    We highly recommended Patrick for professional and high-quality design work! He truly exceeded our expectations.

Building Better Businesses, Together:
Valued Client Partnerships

Shifting Focus Design Strategy

Ready to Shift Your Focus?

You’ve seen the process and the philosophy. Now, let’s apply that same Chef-level discipline and strategic precision to your business. Whether you need high-impact commercial photography or a complete brand overhaul, I am ready to help you execute.

Book Your Consultation

Calgary Based | Available Worldwide