Editorial Portraiture & Authentic Brand Storytelling
in Calgary

Storytelling Through
Editorial Portraiture

Visual identity is more than just a clean space; it’s about the people and the process behind the brand.

I specialize in editorial environmental photography that captures professionals in their element.

By blending the technical precision of commercial photography with a narrative-driven approach,
I help Calgary businesses create a library of authentic brand imagery that resonates with their audience.

The Service: The Narrative Edge

Standard headshots often feel disconnected.
My approach to editorial business portraits is to use your workspace as the backdrop to tell a deeper story.

Whether you are a maker in a studio or a consultant in a high-rise, I capture lifestyle professional imagery that feels unforced and high-end.

Purposeful Documentation: Custom Brand Photography

Stock photos are generic; your business isn't.
I provide custom brand photography for marketing materials, social media, and editorial features.

Focusing on the "Mise en Place" of your daily operations, I document the craft and the culture that sets your business apart in a crowded market.

Editorial environmental portrait of a professional sommelier in a modern Calgary wine cellar, captured by Shifting Focus.
A man sitting on an office chair in a garage workshop surrounded by motorcycle parts and tools.

Environmental Portrait
Photography in Calgary

At Shifting Focus, we capture more than just portraits—we tell stories. Our environmental photography highlights personality and purpose, whether it’s an artist in their studio, a chef in action, or a professional in their workspace.

Perfect for branding and marketing, our professional environmental photographers create compelling, high-quality visuals that make businesses stand out. Ditch the stock photos—showcase your team with authentic, storytelling-driven images
that connect with your audience.

A man gets a haircut at a barbershop by a barber using electric clippers, while another man waits in the background.
A woman with glasses and tattoos performing a cosmetic or medical procedure on a patient lying on a treatment bed.
Woman sitting on a swing facing the ocean on a beach, wearing a wide-brimmed hat, tank top, and patterned pants. There are green bushes, a palm tree, and a bag with a smiley face and the words "You make me smile" nearby.
Woman sitting on a swing at the beach, wearing a large sun hat, with ocean waves in the background and a backpack to her right.
A young woman with long blonde hair and blue eyes standing on a city street at night, wearing a black leather jacket, with colorful blurred city lights in the background.
A young woman with long blonde hair standing on a city street at night, illuminated by colorful neon lights with bokeh effects in the background.
Art gallery with two large digital portraits of a woman with red hair, blue eyes, and a hat on white walls in a minimalist space
Margaret sipping in loreto
Man wearing a black beanie holding a small brown and white dog.
A man with slicked-back hair holding a pint glass of dark beer, sitting in a cozy, modern bar or restaurant with warm lighting and other patrons in the background.
Black and white photo of a man with a surprised or confused expression sitting in a restaurant or bar, with shelves and a hanging lamp in the background.
A woman with tattoos wearing a black sports bra and red shorts is performing a battle rope workout in a gym, with gym equipment and weights around her.
Man in tan blazer and blue jeans sitting in front of shelves filled with wine bottles, holding a glass of red wine.
A man on a white electric scooter, wearing a black shirt and red shorts, standing outdoors near a modern building with glass windows, during sunset with colorful clouds in the sky.
Black and white photo of a man standing with one leg bent, hands in pockets, leaning against a large glass window. A white electric scooter is in the foreground, and the window displays the word 'SPIRITS' along with illustrations of bottles.
A man with tattoos wearing a gray baseball cap, black shirt, and jeans, sitting on a stool in a garage filled with motorcycle parts, tools, and equipment.
A woman with long brown hair, smiling and resting her chin on her hand, sitting against a dark blue textured background. She is wearing a floral dress, a wristwatch, and has a colorful tattoo on her forearm.
A woman with long dark hair, wearing a floral dress, sitting in front of a dark textured background, smiling and resting her chin on her hand.
A woman working out with dumbbells in a gym, bending forward while lifting a dumbbell in each hand, wearing a black sports bra, red shorts, and black sneakers.
A woman with tattoos, wearing a black sports bra and red shorts, is working out with battle ropes in a gym. She is focused and appears to be in the middle of an intense exercise.
Woman with tattoos and headphones lifting a barbell at a gym.
Man sitting in a garage beside a red motorcycle, surrounded by tools and parts.
A man sitting in a wine store with shelves of wine bottles behind him, holding a glass of red wine.
Man in a beige suit holding a glass of red wine in a wine shop with shelves of wine bottles behind him.
A man with tattoos, wearing a light-colored cap, dark shirt, and jeans, sitting on a stool in a motorcycle repair shop. The shop has motorcycle parts, tools, and equipment around him, including a red motorcycle on his right and a disassembled engine
A man with tattoos, wearing goggles on his head and a black shirt, is working on an engine in a cluttered garage with car parts, tools, and equipment.
Margaret sipping in Loreto, Mexico
A happy dog with a tan and black face and a pink tongue, lying on a porch with red flowers in the foreground and red cushioned outdoor furniture in the background.
A woman gets a haircut in a barbershop, sitting with a cape around her shoulders while a barber trims her hair with scissors and a comb.