Barbershop Branding| Commercial Branding & Interior Photography
The Design Challenge
The Belmont represents a study in modern masculine aesthetics, where the work focused on commercial photography that showcased the architectural intent of the space alongside the people who bring it to life.
In the world of premium service, the environment is the product. I focused on creating advertising photos that highlight the design-forward interior of the shop.
As a brand photographer, my role was to document the craftsmanship of the barbers and the premium nature of the facility, providing the client with high-impact brand photos for their website and marketing collateral.
Capturing the Environment as a Brand Asset
“Patrick’s photos perfectly captured the unique & inviting atmosphere of The Belmont, and his easy delivery service made it simple to use them right away.
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Impactful Advertising Photos for Local Growth
By delivering a mix of wide-angle architectural shots and intimate lifestyle portraits, I provided The Belmont with a versatile asset kit.
These visuals allow them to maintain a high-end presence in the Calgary market, reinforcing their position as a leader in commercial branding and service excellence.
Unity Barbershop: High-End Product & Lifestyle Integration
The Design Challenge
For Unity Barbershop, a staple in the Calgary grooming scene, the goal was to create a visual library that felt as premium as their service. As their brand photographer, I focused on capturing the tactile nature of their space and the high-end finish of their retail line.
“Working with Patrick was an awesome experience. He did an incredible job of capturing the details of my products and I was so happy with how the final photos turned out.
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A Scalable Library of Brand Photos
In the world of premium service, the environment is the product. I focused on creating advertising photos that highlight the design-forward interior of the shop.
As a brand photographer, my role was to document the craftsmanship of the barbers and the premium nature of the facility, providing the client with high-impact brand photos for their website and marketing collateral.

