From Concepts to Cohesive Brands -
We Make It Happen

  • THE PROBLEM

    Many small businesses, nonprofits, and independent creators struggle to communicate their brand clearly.

    Generic templates or inconsistent visuals dilute their message and fail to engage their audience.

  • THE SOLUTION

    Shifting Focus provides custom graphic design solutions — from logos and brand identity to layouts for brochures, reports, and digital content.

    We create designs that are cohesive, compelling,
    and aligned with your goals.

  • THE RESULT

    Whether you’re launching a new product, creating donor materials, or publishing a book, our designs help your story stand out and connect with the people who matter most.

Get in touch!
Jaguar C X16 poster
Jaguar C X16 poster mockup
Life wont wait mockup.jpg
Movie Poster Concept.jpg
Life wont wait jeep poster.jpg
Movie Poster Concept Mockup.jpg
A colorful ad for a Jeep YJ
A colorful ad for a Jeep YJ
A colorful YouTube channel banner for Calgary tourism, featuring skyline images, an airplane, and text promoting sightseeing and flight booking, displayed alongside a computer screen with the banner as part of a YouTube home page layout.
A graphic design poster with a gray background, featuring large white and black text with event details, and a logo in the top left corner that says Shifting Focus Design & Photography.
Fitness gym with workout equipment, a large window, and a vibrant wall poster featuring a woman exercising, with the text 'Happy Sunday, Have Some Fun' in bright yellow and orange.
A promotional graphic featuring a woman in workout attire jumping in front of large orange 3D text that says 'HAPPY SUNDAY'. The background is gray and the bottom section has white text on orange with placeholder lorem ipsum text.
Exterior of a building with large glass windows and a black sign that reads 'Shadow Entertainment' in white letters.
Shadow Entertainment logo with reflection on a black background
Vintage motorcycle with a tan saddlebag and black seat, positioned on a reflective surface, against a beige background with diagonal black and white stripes, and large text reading 'Royal Enfield WD/RE' and 'The Flying Flea'.
A vintage cafe racer motorcycle parked in front of a large billboard on a weathered building wall, with overgrown plants and a dimly lit urban street scene.
A Triumph Thruxton 900 motorcycle in front of a dark background with large yellow text reading 'TRIUMPH' and smaller yellow text 'THRUXTON 900'.
A side profile of a woman's face with words like 'glamorous,' 'fashionable,' and 'enlightening' arranged to form the facial features, set against a black background. The image includes a quote about meaningful words resonating in the soul.
A weathered urban wall with graffiti and a digital billboard featuring a woman's face in profile, composed of words, with an inspirational quote about resonating with words that adorn the soul.
A poster on a building facade features Ayrton Senna, a Formula 1 driver, with an image of a racing car and awards from 1988, 1990, and 1991.
A vintage Ayrton Senna racing car on a track with his name and career milestones in the background.
Three posters for the 2022 Ayrton Senna F1 car, featuring a blue racing car and text with Senna's name and years on a black and blue background.
Two escalators between concrete walls with digital display boards on each side, showing a bold yellow and black flag with the word "DELL" and promotional content for racing. The display mentions fuel the future of speed and innovation, and partner wi
Digital advertisement on subway train showing abstract text design with yellow background.
3D spiral text image with the words 'CREATIVE GRAPHICS' and 'LEARN CREATE' in black, with a yellow gradient background and additional placeholder text about typography.
Outdoor sign for Resonance Media with a black background, gold text, and a graphic of concentric circles above the company name, on a stone building wall with greenery.
Graphic design featuring concentric radio wave lines with a tuning fork at the center, and text that reads 'RESONANCE MEDIA' and 'TUNING IN TO WHAT MATTERS'.
Sign for Hexa Condominiums on a black brick wall, featuring a stylized building logo with horizontal lines.
Silhouette of a person holding a camera, taking a photograph.
A woman practicing yoga on a large outdoor display board with the letters 'YOGA' in pink, set against a backdrop of trees and a modern glass building.
A woman practicing yoga in front of large, stylized letters spelling 'YOGA', with the letter 'O' replaced by her seated position and stretching pose, on a light purple background.
Departure sign at an airport with an advertisement for Zephyr Airways featuring a colorful hummingbird and the text 'Let's Fly'.
Colorful hummingbird with outstretched wings and a vibrant rainbow body, over a background split diagonally between white and pink, with large outlined text reading "LOVE" and smaller text "LET'S" above and "ZEPHYR AIRWAYS" with the website "ZEPHYRAI
A female rock climber scaling a mountain, with the word 'CLIMB' in bold outline behind her.
A poster featuring a raised fist in red with rays emanating from it, and the words 'REVOLUTION' and 'WAKE UP & FIGHT!' beneath. The poster is on a graffiti-covered wall.
Propaganda poster featuring a clenched fist in red and brown tones with the words "REVOLUTION WAKE UP & FIGHT!" underneath.
Guest login form over a winter landscape with snow-covered trees and a gray sky.
Laptop screen displaying a guest login page with fields for email and password, with a winter landscape background of snow-covered trees.
A chalkboard sign outside a café displays a photo of a cup of coffee with a spider web pattern in the foam and the text "Eight Legs Cafe." Red chairs and a table are nearby, with a green plant and building in the background.
Top view of a cup of hot chocolate with a spider web design on the frothy surface, placed on a white saucer on a wooden table.
Black poster with white text in Latin, hanging on a textured brick wall.
Silhouette of a person's head filled with Latin placeholder text.
Young man in sunglasses relaxing on a beach chair, biting into an apple, with beach sand and tropical plants in the background
A young woman with blonde hair in pigtails, sitting cross-legged on a windowsill, wearing a yellow T-shirt with a colorful graphic design, inside a room with wooden wall panels and large windows showing a cityscape background.
A yellow informational flyer titled "The Colorful Chameleon: Gradients That Adapt & Enhance" next to a black poster with the word "GRADIENT" repeated multiple times in different neon colors, with the word "GRADIENT" in bold white at the center.
Repeated neon outlined word 'gradient' in various colors on black background, with a central bold white 'Gradient' text.
A store window poster of a surprised woman with red hair, glasses, and a red dress, holding a laptop. The poster has a yellow background and the text "I CAN'T WEAR THIS!" in bold black letters.
Surprised woman with red hair, red dress, and red glasses holding a yellow laptop against a yellow background with the text 'I can't wear that!'
A woman standing outdoors wearing a black jacket and black pants, with a graphic t-shirt featuring a colorful rainbow and the text 'Somewhere Far Away, Stay Wild, Never Give Up'.
Retro-style logo for Flashback Threads featuring curved rainbow stripes and the text 'Flashback Threads' and 'Stay Wide Moon Child' on a black background.
Modern building sign with stylized logo and the text 'Limited' underneath.
A man wearing black sunglasses and an orange hoodie with the word 'Authentic' on it, standing in front of a wall with the word 'Authentic' and other text in the background.
Vintage-style badge with the word 'Authentic' in large script font, featuring a cracked textured background with smaller text reading 'step back in style to that 50's fit,' and 'Made in Canada since 1999' around the border.
Modern building facade with a circular perforated metal design and text that reads 'LOGO DESIGN'.
Billboard advertising the Mahogany Wine Festival on April 19th, 2024 from 7 to 10 pm, at Mahogany Beach Club, with images of wine bottles and a green leafy background, and a green button that says 'Click here to register'.
A building with industrial style fire escapes painted red on the right side and a large, colorful mural advertising 'The 5.10 Brewing Company' on the left side, featuring factory imagery with smoke stacks and a red background.
Red box of Western Frontier toy cap pistol with distressed design, displaying a white illustration of a six-shooter revolver and text about its features
Wall Artwork
A white box with a red label displaying the ABC Footwear logo and name, against a pastel blue background.
Red packaging with a black, white, and red label that reads "TRUE Grit CLIMBERS" against a pink and purple gradient background.
Vinyl Record Sleeve
A mural of a woman sitting on a vintage car in a landscape with mountains and a floating island connected by chains, painted on the side of a building.
Signboard for Lighthouse Entertainment hanging outside a building with modern wooden architectural features.
A wine bottle lying on a wooden surface with a logo that reads "5 Wits, Wine, Craft Beer & Spirits", with a focus on the bottom of the bottle and warm lighting.
Large advertisement mural showing a woman swimming in a pool, with a long road stretching into mountains in the background, on a building facade.
Horizon sign with a stylized sun and water design on a light blue background, mounted on a sidewalk in front of a building.
An advertisement for cosmetic products featuring a woman with blonde hair and a half skull face makeup, with the text 'Protect Your Skin' and images of three cosmetic tubes.
A flat-screen TV displaying an image of a small figurine of a girl in a white dress standing on mossy ground next to a large mushroom in a forest setting.
A painting of a lighthouse on a small island, with a person standing nearby, is leaning against a white paneled wall on a dark wooden table, showing both the above water and underwater scenes.
Two white enamel mugs with black rims and black handles, each featuring a black house-shaped logo with the text "Inn from the Cold" and "COME ON IN NEW LAW," placed on a reddish-orange background.
Two long-sleeve shirts, one white and one black, with graphic text and designs on the front. The white shirt has a logo with a stylized bird and the text "COME ON IN NEW LAW." The black shirt has a similar logo with the same stylized bird and the tex
Three ice cubes with water droplets, two of which have black and white circular logos that say '5 VINES'.
A silver can of 5 Vines craft beer with green and black labeling, featuring water droplet details.
Billboard with purple background and yellow marquee-style text that reads "WE'RE HIRING" against a blue sky, with a brick building and water tower in the background.
A black square sign mounted on a brick wall with white text that reads 'PRACTICE,' 'GOAL,' and 'DAILY EXECUTION COOKS THE RICE,' with an upward arrow illustrating progress.
A woman standing in a flooded road with mountains on each side and a sunset in the background. The text 'Dream a little dream with me' is written across the sky.
A whimsical scene of a house shaped like a pear with windows and a door, perched on top of a mountain, with a pink sky and clouds in the background, and birds flying in the sky.
A person walking on a forest trail with a large elephant towering above them among tall trees and fog.
A woman dressed as Little Red Riding Hood stands on rocky ground beside a gigantic white wolf with cloudy dark sky in the background.

Bring Your Vision to Life

Step into a world where creativity knows no bounds, and let our graphic illustrations make your brand stand out. Whether you’re launching a new magazine, enhancing your marketing materials, or creating a visually rich corporate report, our team is here to ensure your content
is both engaging and impactful.

Let’s create something extraordinary—contact us today to discuss
your next publication project!

Get in Touch!