Bridgeland BIA | Community Place-Branding Photography Campaign
100+ High impact visuals used across
community-wide marketing assets
The Bridgeland BIA hired me to create a community-focused photography campaign that would strengthen neighbourhood identity and support local businesses. Their existing image library lacked consistency and didn’t reflect the vibrancy of the area, so they needed a cohesive set of professional visuals for digital and print marketing.
I developed a strategic visual storytelling approach centered on real people, local businesses, and authentic community moments. Through multiple on-location shoots, I produced a 100+ image library featuring lifestyle, streetscape, food, business, and architectural content—all professionally colour-graded and optimized for multi-platform use.
The result is a unified, high-quality visual asset library now used across the BIA’s website, social media, seasonal campaigns, and printed materials, significantly elevating their brand presence and long-term marketing effectiveness.
