Zephyr Airways:
Redefining the Art of Airline Marketing
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Project Overview
This project is a purely conceptual visual exploration designed to push the boundaries of minimalist aviation branding. The goal was to take the complex mechanics of high-speed flight and translate them into a series of clean, evocative artboards that feel both high-tech and high-art.
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The Challenge
The objective was to create a visual identity for "Zephyr Airways" that communicates the essence of trans-border travel across the Great Plains. We needed to represent concepts like breaking the sound barrier and rapid round trips while maintaining a premium, "less-is-more" aesthetic.
The Design Solutions
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Visualizing Velocity & Breakthrough
To represent the power of flight, we utilized atmospheric gradients. In the "Break the Barrier" board, a custom radial gradient with 0% outer opacity was used to simulate a "sonic boom" or atmospheric dome, giving the impression of a jet physically punching through the air.
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Conceptual Round Trips
For the "Blink & Back" concept, we focused on the idea of effortless return. By pairing a simple paper plane silhouette with a high-performance jet shadow, we created a visual metaphor for travel that is as simple as a paper toy but as fast as a modern interceptor.
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Bridging Landscapes: Plane to Plain
Connecting the Canadian tundra to the American tallgrass required a "borderless" approach. We simplified the geography of the Great Plains into minimalist icons, using a horizontal linear layout to emphasize the expansive, flat horizon that links both nations.
Technical Execution
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Colour Palette
A cohesive blue-to-light-blue gradient provides a sense of high-altitude consistency across the series.
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Brand Anchor
The vibrant Zephyr hummingbird logo acts as a grounded focal point, contrasting the cool blue gradients with a pop of organic color.
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Typography
Wide-tracked sans-serif headers mimic the vastness of the horizon, paired with centered subheaders for clear, punchy messaging.
