The Shifting Perspective
Focusing on what Matters
One-Person Marketing Teams Don’t Work—Here’s What Does
Nonprofits in Alberta operate lean by necessity, but there is a hidden cost to the 'wearer of all hats.' When we ask a single staff member to manage everything from visual identity to analytics, strategy and consistency are usually the first things to go. In this post, we explore how to break the cycle of turnover and create a sustainable marketing plan that builds long-term donor trust without breaking the bank.
Enhancing Businesses & Non-Profits with Infographics
Infographics are essential for small businesses and non-profits in the age of short attention spans. Instead of overwhelming your audience with text-heavy reports and spreadsheets, visual storytelling uses clean, punchy infographics to make data clear, engaging, and memorable.

