The Shifting Perspective

Focusing on what Matters

One-Person Marketing Teams Don’t Work—Here’s What Does

Nonprofits in Alberta operate lean by necessity, but there is a hidden cost to the 'wearer of all hats.' When we ask a single staff member to manage everything from visual identity to analytics, strategy and consistency are usually the first things to go. In this post, we explore how to break the cycle of turnover and create a sustainable marketing plan that builds long-term donor trust without breaking the bank.

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Enhancing Businesses & Non-Profits with Infographics

Infographics are essential for small businesses and non-profits in the age of short attention spans. Instead of overwhelming your audience with text-heavy reports and spreadsheets, visual storytelling uses clean, punchy infographics to make data clear, engaging, and memorable.

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Man in glasses talking on phone at office desk with architectural plans and miniature buildings, with coworkers working at computers in the background.

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